Humane League Labs is a unit of The Humane League, an international non-profit dedicated to farm animal advocacy. Our mission is to inform advocacy strategies through actionable research on their effectiveness.
The Humane League, since its inception in 2005, has held a steadfast commitment to a continual revision of its campaign strategies and priorities, informed by a deep interest in our effectiveness on behalf of animals and the value we see in evidence-driven advocacy. Humane League Labs, in reflection of this tradition, in June of 2016, announced a statement of commitment to certain priorities and principles which guide our research today. These cover our policies on project prioritization, metrics, transparency, methodological rigor, statistical practices and continual assessment.
Since its creation in 2013, Humane League Labs has pioneered exploratory research on various forms of activism related to the mission of The Humane League. Today, we have a comprehensive research agenda covering all of the three broad categories of mass-scale interventions used in the farm animal advocacy movement: outreach to individuals, campaigns for institutional reforms, and facilitation activities.
Outreach to individuals takes the form of leafleting, classroom presentations, movement building activities, online ads, social media, educational programs at animal sanctuaries, and authorship of blogs, books and documentaries. Campaigns for institutional reforms include efforts to improve farm animal welfare policies in the agriculture industry, introduction of meatless menu programs and vegan options at workplace cafeterias and dining establishments, and canvassing for legislation or ballot initiatives. Facilitation activities include development and marketing of clean meat or other plant-based alternatives, entrepreneurship focused on removing barriers to eating vegan, and authorship of cookbooks and other media which de-emphasize or eliminate animal ingredients.
Each of these forms of activism contributes to the effectiveness of the other forms of activism. At Humane League Labs, we take an integrated and comprehensive approach to the evaluation of farm animal advocacy. Whether you are a researcher, a veg-oriented business, an activist, a donor or just an interested party curious about what works best in animal advocacy, we invite you to subscribe to our blog, offer feedback, participate in our research and join us in strengthening our work on behalf of farm animals.